Volume 2, Issue 2, May 2017, Page: 74-79
Content Analysis of Mission Statements - A Case of Pharmaceutical Sector Companies of Pakistan
Faizan Asad M. Pill, School of Accounting & Finance, University of Central Punjab, Lahore, Pakistan
Irfan Rana, School of Accounting & Finance, University of Central Punjab, Lahore, Pakistan
Bilal Shabbar, School of Accounting & Finance, University of Central Punjab, Lahore, Pakistan
Ahsan Ali, School of Accounting & Finance, University of Central Punjab, Lahore, Pakistan
Received: Mar. 8, 2017;       Accepted: Apr. 21, 2017;       Published: May 19, 2017
DOI: 10.11648/j.ijafrm.20170202.14      View  6692      Downloads  2620
Abstract
The objective of this study was to investigate the quality of mission statements of the pharmaceutical sector companies listed in Pakistan stock exchange. In order to achieve this purpose, mission statements have been analyzed using a Nine Point Scale model given by the Fred R. David. Moreover, number of words and sentences used in the statements were also counted. As per published information of Pakistan Stock Exchange (PSX), a total of 9 pharmaceutical companies are listed within this sector. In this study all listed companies were selected to make analysis. Data needed to make comparative analysis of mission statement were collected from websites of these companies. The findings show that most of the pharmaceutical sector companies of Pakistan are making the average level of score and extreme to incorporate their concerns for customer, product, survival, philosophy and self-concept in their mission statements. But they are giving less focus to technology, market, public image and employees. The length of a mission statements are (Min. = 33 and Max. = 120) in words.
Keywords
Mission Statement, Nine Components, Pharmaceutical Sector Companies
To cite this article
Faizan Asad M. Pill, Irfan Rana, Bilal Shabbar, Ahsan Ali, Content Analysis of Mission Statements - A Case of Pharmaceutical Sector Companies of Pakistan, International Journal of Accounting, Finance and Risk Management. Vol. 2, No. 2, 2017, pp. 74-79. doi: 10.11648/j.ijafrm.20170202.14
Copyright
Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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