International Journal of Accounting, Finance and Risk Management

Volume 3, Issue 2, June 2018

  • Developing an Integrative Marketing Theory: Re-conceptualizing Valuation, Market Theory and Exchange

    Leon Miller

    Issue: Volume 3, Issue 2, June 2018
    Pages: 5-15
    Received: Sep. 14, 2018
    Accepted: Sep. 28, 2018
    Published: Oct. 23, 2018
    Abstract: Marketing specialists play a vanguard role in heralding a new perspective on exchange that prompts a re-conceptualization of valuation, marketing theory, and economic value theory. However the literature is inadequate in doing so in terms that are relevant for practitioners how the conceptualizations can be developed into a theoretical model for im... Show More